Company History of Napoleon Grills


Napoleon Grills has become a household name worldwide for its high-performance grills and cutting-edge outdoor cooking designs. Starting from modest beginnings, Napoleon has evolved into a global brand offering premium grills, outdoor appliances, and home comfort solutions. This article delves into Napoleon Grills' impressive history, exploring its growth, advancements, and role as a top player in the grilling industry.

Early Beginnings of Napoleon Grills

The roots of Napoleon Grills trace back to 1976 when Wolfgang Schroeter founded Wolf Steel Ltd. in Barrie, Ontario, Canada. Initially focused on wood stove fabrication, Wolf Steel quickly built a reputation for craftsmanship and excellent service.

In the 1980s, Wolf Steel expanded into high-efficiency gas fireplaces, which became popular among homeowners. This emphasis on quality and customer needs laid the foundation for the company's future venture into the outdoor grill market.

Launching the Napoleon Grill Brand

In 1981, Wolf Steel Ltd. introduced Napoleon Grills as a dedicated product line to meet growing demand for premium outdoor cooking equipment. Inspired by Napoleon Bonaparte’s attributes of strength and leadership, the brand launched its first grill—a cast iron model featuring an integrated oven. This pioneering design appealed to grill enthusiasts and positioned Napoleon as a luxury option in the market.

Expansion and Technological Advancements in the 1990s

The 1990s saw Napoleon Grills undergo significant growth, driven by a focus on innovation. One standout development was the introduction of infrared grilling technology, which offered quicker cooking times and even heat distribution. This technology addressed common grilling challenges such as flare-ups and uneven heating.

Napoleon’s infrared burners became a brand hallmark, providing precise temperature control and exceptional searing capabilities. This decade also marked Napoleon’s expansion beyond North America, as the brand established a foothold in Europe, Australia, and Asia, cementing its presence in global markets.

Rising Global Prominence in the 2000s

By the early 2000s, Napoleon Grills had gained widespread recognition in the high-end grill market. The Prestige Series, featuring stainless steel construction, multiple burners, and rotisserie functionality, was highly acclaimed for delivering professional-grade cooking results at home.

In 2004, the brand introduced the LIFT EASE™ roll-top lid, which made grill operation more efficient. This innovation reflected Napoleon’s dedication to user-friendly design, demonstrating how small enhancements could elevate the grilling experience. These years brought numerous awards and helped establish Napoleon Grills as a favorite among residential and commercial outdoor kitchen enthusiasts alike.

Pioneering Technology in the 2010s

The 2010s marked a decade of significant technological advancements for Napoleon Grills. As smart technology became popular, Napoleon integrated Bluetooth and Wi-Fi connectivity in select models, allowing users to monitor and control their grill remotely. This feature was particularly advantageous for slow-cooking methods, letting users keep an eye on their meal from a distance.

The Prestige PRO™ Series was another highlight, showcasing Napoleon’s advanced design with interior lighting, proximity displays, and SIZZLE ZONE™ infrared burners. The Prestige PRO 825, known for its power, ample cooking area, and versatility, became a flagship model. Napoleon also adopted eco-conscious practices, enhancing efficiency to reduce gas use and emissions, appealing to environmentally aware consumers.

Napoleon Grills Today: A Standard of Quality and Innovation

Currently, Napoleon Grills stands as a global brand known for its commitment to innovation, quality, and customer satisfaction. Its diverse product lineup includes gas grills, charcoal grills, portable options, and complete outdoor kitchen solutions, catering to both amateur and professional grillers.

With distribution in over 50 countries, Napoleon Grills has become a trusted name among outdoor cooking enthusiasts worldwide. The brand’s comprehensive warranty program supports its commitment to durability and reliability, offering customers peace of mind.

Conclusion: The Lasting Impact of Napoleon Grills

From its early days as a small steel fabrication company, Napoleon Grills has grown into a symbol of excellence in outdoor cooking. With a legacy rooted in craftsmanship and a vision driven by innovation, Napoleon Grills continues to set industry standards for premium grilling.

As it moves forward, Napoleon Grills remains dedicated to enhancing the outdoor cooking experience, ensuring that its legacy of quality and cutting-edge design will lead the market for years to come.